Packaging Cover - The goal for this project was to redesign an existing packaging, with the company given to us. Looking back at the company’s classic design as opposed to the current futuristic, I decided to employ a more playful approach to the work, focusing on warm colors and rounder shapes to evoke feelings associated with summer and sharing dessert.
Back Illustration - The goal for this project was to redesign an existing packaging, with the company given to us. Looking back at the company’s classic design as opposed to the current futuristic, I decided to employ a more playful approach to the work, focusing on warm colors and rounder shapes to evoke feelings associated with summer and sharing dessert.
Process Sketch - The goal for this project was to redesign an existing packaging, with the company given to us. Looking back at the company’s classic design as opposed to the current futuristic, I decided to employ a more playful approach to the work, focusing on warm colors and rounder shapes to evoke feelings associated with summer and sharing dessert.
Process Sketch for Poster Work - The goal for this project was to redesign an existing packaging, with the company given to us. Looking back at the company’s classic design as opposed to the current futuristic, I decided to employ a more playful approach to the work, focusing on warm colors and rounder shapes to evoke feelings associated with summer and sharing dessert.
Background process, alternative color choice - The goal for this project was to redesign an existing packaging, with the company given to us. Looking back at the company’s classic design as opposed to the current futuristic, I decided to employ a more playful approach to the work, focusing on warm colors and rounder shapes to evoke feelings associated with summer and sharing dessert.
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Zooper Dooper Popsicles
Jon Lee
Graphic Designer & Illustrator Brooklyn, NY