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Identity project
Ruedi Baur identity - I have designed a identity for the
Swiss graphic designer Ruedi Baur.
After conducting a visual research
on his designs and philosophy
I was able to create an interesting logo based on his style.
In most of his work he has used typography,
Swiss design elements like arrows,
geometric shapes,
negative space,
overlapping photography etc.
Through the design elements that I had created,
I was able to create a theme for the letter head,
continuation sheet,
envelope and CD docket.