Chetan Sorab

The Indian residential water purifier market was valued at $ 391.4 million in 2018-19 and is projected to grow at a CAGR of 13.3% and reach $ 818 million by 2024. LG has a range of premium products in the market which are priced around 470 USD which is way higher than the budget buyer’s capacity. There was a strong business requirement of launching two water purifier models available in the the affordable segment of 250 USD for the retail and online channels along with key differentiating USP’s.

Launch : 2018
Model: WW152np

• Industrial Design
• Project Management
• Ethnographic Research
• Packaging Design