Lijun Cher

Online Route Planner & Parking Lots Reservation System - One of the biggest hassles of driving in Singapore is trying to find a parking lot within walking distance of destination, especially during weekday lunch hour or weekends. This concept allows drivers to plan their route on-the-go or at the start of the day, to ensure a smooth driving experience.

Network of carparks to alleviate traffic conditions at peak hours - Every morning and evening when people travel to and fro work, there would be massive traffic jams... This concept explores how leveraging on a network of car parks outside the city center can alleviate traffic conditions at peak hours. It is built on the concept of valet parking services (usually found in hotels and shopping centres) and the 'Park & Ride' scheme, introduced in Singapore to encourage people to drive to interchanges and take public transport into the city center.

Car Park Designed for Ladies - Focusing on a specific market segment, we challenged ourselves to imagine what ladies would want in a car park - help with carrying heavy groceries/shopping bags, personalised parking lots to help easy location of their cars, sensors to make parking easier, comfort and better lighting, increased sense of security, etc...

Differentiated car parking rates - Like in an airplane, where passengers pay extras for premium services on the plane, the car park rates can be differentiated based on the amount of space at each lot, extra car polishing/wash services and accessibility to entrance and exit points. This generates additional revenue and more product differentiation between car park operation vendors.

Advertising on car park wall space - Car parks are usually grey and bleak. With advertising displays on the walls, it livens up the space and provides easier location of parked cars.