I Spy is an electronic advertisement display. Equipped with 2 roving smart cameras (eyes), it captures the appearance and demeanour of a passer-by and matches it with one of the advertisement brands in its database to create a personalized advertisement display.
With ZINK technology, the lucky passer-by can easily print out the customised advertisement on 2 x 3 inch cards to keep and/or share with family and friends!
Personalized advertisement is printed out like sticker photos and is small to allow convenient distribution.
ZINK printing uses a special paper that changes colour as different amount of heat is applied, eliminating the need for ink cartridges.
Observing problems regarding flyer distribution
Looking through different stakeholders' perspectives to get a holistic understanding of the issues surrounding flyer advertising.
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I Spy with ZINK printing technology

Finalist in Zero Boundaries product design contest 2009, 'I Spy' is an advertising platform using Zink‘s new cartridge-less printing technology

Lijun Cher
Singapore, Singapore