![](https://s3images.coroflot.com/user_files/individual_files/262308_46817SiYv_PizZnYaYiRHbIic.gif)
Long's Horseradish - Project submitted to The One Show competition. The objective of the assignment was to create a new brand identity for the Lancaster, PA based company Long's, and target the products to cultivated foodies.
The direction of this brand features a sophisticated brand with character. The products are meant to appeal to consumer's who are willing to pay more, but who still want to feel like they are receiving a product specially made for them.
![](https://s3images.coroflot.com/user_files/individual_files/262308_h_y6TILKveRqEXaFlwfRBsQjv.gif)
Long's Horseradish logos
![](https://s3images.coroflot.com/user_files/individual_files/262308_tvCOAWFxhe8tUhu1uFAgnFPT6.gif)
Long's Horseradish packaging
![](https://s3images.coroflot.com/user_files/individual_files/262308_XVZv34zlV1PpP9blRrRa3zQkV.gif)
Long's Horseradish packaging
![](https://s3images.coroflot.com/user_files/individual_files/262308_2GZKtqYOsgykOZ0oZFlHaD9cM.gif)
Long's Horseradish packaging
![](https://s3images.coroflot.com/user_files/individual_files/262308_IaKH4C4ayPvp2z0VwjsmHapYF.gif)
Long's Horseradish packaging
![](https://s3images.coroflot.com/user_files/individual_files/262308_krMmUPcXqYkcNxvORnVWfYDfc.jpg)
Long's Horseradish packaging
![](https://s3images.coroflot.com/user_files/individual_files/262308_7Op95YXm6y7o2MVAa1u6fRqoA.jpg)
Long's Horseradish packaging
![](https://s3images.coroflot.com/user_files/individual_files/262308_BCFSpvPJRmzPy319VQ00UhuU4.jpg)
Long's Horseradish labels
gLike