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iShares Fund Frenzy Campaign
Branding for an online bracket-style competition coinciding with the excitement of March Madness. The goal of the campaign was to engage investors in a fun and innovative way in order to increase brand/fund awareness as well as brand loyalty. The campaign was open to all levels of personal and professional investors. The look was decidedly sporty and bright, incorporating numerous elements related to college basketball tournaments, while working within the iShares brand. Measured against the final results of the past 6 Fund Frenzy campaigns, this event was very successful, meeting and exceeding the goals of acquiring 5k+ participants.
