Naming, logo design and packaging design for a new juice company. Juicing truly turned my client's health around, and she wanted to share with the world her special delicious juice recipes, as well as pass on the enthusiasm she carried for adding fresh-pressed juice to her life. I worked closely with the client to create a name for the company that embodies the benefits of adding fresh juice to one's diet: energy and clarity from the inside out. Aviva is a word that has meaning in several languages and cultures: "springtime" in Hebrew; "youthful" in Latin; to revive or refuel in Spanish. It is also a fun palindrome. The lower case a icon is mosaic made up of silhouettes of fruits, vegetables and sunshine—all ingredients that make up Aviva juices.
