My D&AD brief was to create an app that gave the customer more power over their consumption of energy and engaged them more in energy usage.
I had to give an example customer, so I based my model upon myself. As a young professional, I would want to be aware of my power usage and how to manage my bills and save money where possible. The model I designed would give me more ownership and management over my usage, allowing me to track what I have used and spent, whilst keeping a game-like aesthetic so that the app would be used on a regular basis. This design has two sides to it; the side that is informative and holds the legal information, and the other side being the profile of the user which serves as an interactive 'home', recording device/compliance power usage.
D&AD NPower 2014
