2005 NTDC Program Cover Design - Cover and Logo design Created for the ATA, National Truck Driving Championships held in Miami, Florida.
The Client wanted something more Miami MTV/Vice and less of what the trucking industry had used in the past. This was achieved with a more urban chic color pallet and stylized treatment of type and cover elements that was more in tune to a younger audience. A more conservative cover was submitted for the executive attendees and sponsor schedule of events booklet.