Abhishek Chander Gupta

Internalising the brand is a very key step when an organisation undergoes re-branding. As a part of corporate re-branding, we did a 9 month internalisation of the new brand through various campaigns (carried out in three languages Globally). these campaigns were also tweaked as per the requirements of different Business Unit. All the efforts culminated to a one day brand launch (along with visual identity) event across all locations.

• Creative Direction