SAAB Parts and Service
SAAB Parts and Service from Lynn Simoncini
SAAB Parts and Service

With just a weekend to work on the Saab Parts and Service pitch, I came up with the notion of "A Saab Forever". Driving a Saab forever...loving a Saab forever...sharing a Saab forever...etc... We wanted to drive home that Saab is very much still alive, and there's parts to keep your vehicle forever.
I solely wrote and art directed all the ads in the pitch presentation.

Poster. Given away to all the current dealers servicing SAABS.
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SAAB Forever aimed at repair shops.
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SAAB has parts! Aimed at independent repair shops.
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SAAB Forever. Because it's a piece of art after all.
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SAAB Parts and Service

With just a weekend to work on the Saab Parts and Service pitch, I came up with the notion of "A Saab Forever". Driving a Saab forever...loving a Saab forever...sharing a Saab forever...etc... We wanted to drive home that Saab is very much still alive, and there's parts to keep your vehicle forever.
I solely wrote and art directed all the ads in the pitch presentation.

Lynn Simoncini
Art Director + Creative Director Detroit, MI