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ChapStick Ulta Launch
Trying to change the perception of what a product is can be challenging. Moving into the cosmetic world can be even more brutal. The competition is fierce and the wrong move with design or materials can make it look like you’re putting lipstick on a pig, literally. Taking chapstick out of its black box was a huge step, and these displays make it look right at home in the cosmetic section. These concepts were modeled in Form-Z and rendered in Strata 3D.
