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Hang Tag: Mustang Survival

Lil' Legends are a set of 3 life jackets for toddlers and young children. The icons starfish, duck, and dolphin represented a child's activity level in the water as they grew.

The hangtag's unique shape was designed to hang well and be easily read after opening.

After being unable to verbally communicate our needs to a factory in China, I sculpted the badges from Fimo to show the 3D shaping we desired for the new icons.

Cecelia Louie
Graphic / Paper Designer Vancouver, Canada