![](https://s3images.coroflot.com/user_files/individual_files/270833_UgohsmvOxGYUuuTXi2gGbEXUp.jpg)
FastFrame - This local franchise of a national chain wanted to elevate their image--showing that they do more than poster framing.
This series of in-store posters was part of a full campaign that included TV, a website, outdoor and direct mail. It was hugely successful for the client, and won a few awards for me too.
I did the copywriting, art direction, production (including photo retouching) and art selection for this series.
![](https://s3images.coroflot.com/user_files/individual_files/270833_Va9Yiz6Up8U2CDne23i2jbGvi.jpg)
FastFrame - This local franchise of a national chain wanted to elevate their image--showing that they do more than poster framing.
This series of in-store posters was part of a full campaign that included TV, a website, outdoor and direct mail. It was hugely successful for the client, and won a few awards for me too.
![](https://s3images.coroflot.com/user_files/individual_files/270833__ACxqgotylOs1sfdN2X8mWJJq.jpg)
FastFrame - Second in a series of in-store signs for a high-end custom framing store trying to overcome their low-end franchise name and logo.
This idea was also used on direct mail, out-of-home, print ads, their website and some TV spots.
This campaign resulted in a noticeable increase in business for the client, and eventually helped him double the size of his store.
I art directed and produced this entire campaign.
![](https://s3images.coroflot.com/user_files/individual_files/270833_e7jOSxaqJ7Cz0566hz1ix84Mt.jpg)
Prius - This was an idea I had for a client, a hybrid dealership. They went with a different idea, but I loved this one and kept working on it. A parking garage seemed like the ideal place for these print ads, so I did the three different sizes that are available.
My role in this: I did the whole shebang, writing the headlines, and doing all the design and production work.
![](https://s3images.coroflot.com/user_files/individual_files/270833_b0qCazFUPlWA7cI9ZGRZvgCbC.jpg)
Zeiss - Print ad for Zeiss binoculars.
I worked with a copywriter on this series, doing the art direction, photo selection/alteration and production.
![](https://s3images.coroflot.com/user_files/individual_files/270833_ZeFL221bvZyEovGc2HHQD8lIy.jpg)
Zeiss - I worked with a copywriter on this series of print ads. It was an idea that he had almost thrown out because he couldn't decide how to make it work. It turned into a favorite for both of us, and ended up in both our portfolios.
I art directed and produced this series, including photo selection and retouching.
![](https://s3images.coroflot.com/user_files/individual_files/270833_fDvCpWvktZK_tWori6ESTDp_G.jpg)
Zeiss - Third in a series of print ads for Zeiss binoculars.
I worked with a copywriter on this series, and liked the absurdity of having long discussions with him about the various things we could describe jackalopes doing.
Besides talking about mythological creatures, I also art directed and produced this series, including selecting and retouching the photos.
![](https://s3images.coroflot.com/user_files/individual_files/270833_a80XhLBlS1T7sU8CkgRs8i7w3.jpg)
Levi's - If jeans give you a muffin top, or a flat butt or show off your thong, you need to reconsider the fit. Smart women know that, and look great because of it. I wanted to express that feeling in this ad geared toward a younger audience, as well as promote Levi's new line of colors. The design is a combination of purchased elements and some that I drew. I also wrote the headlines and the copy on the series.
![](https://s3images.coroflot.com/user_files/individual_files/270833_F98dPCZayV2QwKbl6dbPWWgCE.jpg)
Levi's - So ironic--when you're involved with someone, that's when you become completely irresistible to men. So this is a little wink to women who know it's OK to enjoy that irony and be happily married too. I wanted this one to be more over-the-top than the other two, with a wedding invitation/valentine/chick flick feel. The design is a combination of purchased elements and some that I drew. I also wrote the headlines and the copy on the series.
![](https://s3images.coroflot.com/user_files/individual_files/270833_jziaXrVAvQr8JklDxNTSJ0auu.jpg)
Levi's - Wearing jeans that fit well makes you feel confident, and confidence is just plain sexy. I wanted to express that feeling in these ads, as well as promote Levi's new line of colors. The design is a combination of purchased elements and some that I drew. I also wrote the headlines and the copy on the series.
gLike