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Marketing Plan Preview
The O'Reilly Auto Parts marketing department wanted to develop a piece that would outline the marketing plan for the year for the store managers to review. They wanted something that was themed around football and also something that would keep them interested and informed.
The stitching on the front and back cover is embossed, while the cracks and veins in the leather were debossed. This effect really helped the piece to look and feel like leather.
