Outside Cover - Digitally printed Variable cover. Calendar image driven by customers most ordered title. Imprint area below photo would have the clients actual imprint art in place of the generic, "your message could be here". I also wrote all the copy for this catalog.
Inside Front Cover and Page 1 - Using Digital printing for the cover, I was able to use a data merge to customize the inside cover for each client. All elements on page were variable images and text and driven by information in database from previous year's sales. "your message could be here" was replaced with the customers actual imprint, while the calendar itself changed depending on the client's 2nd most ordered title the previous year.
Spread 2 - Both covers for these calendars were created in photoshop. All elements are my creation. The coolest thing about this calendar is the reaction we got from everyone who saw it for the first time. They had to put their hands on it to see if it was actually 3d, which was the desired result.
Spread 3 - This catalog represents more than what you see here. It is the end product of almost 7 months of acquiring photos, retouching, subject matter research to maintain accurate descriptions. Organizing photos for web and print for 12 different calendar titles.
Spread 4 - This catalog represents more than what you see here. It is the end product of almost 7 months of acquiring photos, retouching, subject matter research to maintain accurate descriptions. Organizing photos for web and print for 12 different calendar titles.
Spread 5 - The two most difficult calendars to acquire print quality photos for. Since we only look for Air to Air photography, photos are extremely limited and most require extensive retouching. Sometimes recreating parts of the fuselage due to photographers "blowing out" the whites, to dropping a plane into a different sky.
Spread 6 - This catalog represents more than what you see here. It is the end product of almost 7 months of acquiring photos, retouching, subject matter research to maintain accurate descriptions. Organizing photos for web and print for 12 different calendar titles.
Spread 7 - This catalog represents more than what you see here. It is the end product of almost 7 months of acquiring photos, retouching, subject matter research to maintain accurate descriptions. Organizing photos for web and print for 12 different calendar titles.
Spread 8 - All images created in Illustrator and Photoshop.
Last page and Inside Back Cover - Inside back cover used variable info to place customer's logo on card and company name in place of "your company name here". What you see here is the generic version.
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Sparta Calendar Catalog
Jamie Tine
Dependable Designer Santa Ana, CA