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Petco Holiday Campaign
Project Scope:
Create a holiday campaign to drive sales, differentiate our brand and increase traffic to our stores and online during the holiday season.
Project Responsibilities:
Created campaign design look and feel. Directed overall creative for all internal teams including advertising, e-commerce, social and visual in-store design. Developed the campaign style guide for internal use. Responsible for art direction of lifestyle photography, proper usage of photography, color palette, voice and overall creative consistency.
