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iFred
iFred is an organization aiming to shed a positive light on depression throughout the world in order to prevent the onset, research causes and treatments, and rebrand the disease in a positive way. Self–mailers can be sent to households to increase the awareness of depression. The folded size of 5 inches by 7 inches catches the viewers interest because it makes the mailer seem less like a bill, and more like a card. While bright colors were used to catch the viewers attention and enforce a positive attitude. To help the viewer get that depressed feeling, a depressing quote from the view of someone with depression, is also on the front.
