Willowglen Marketing Graphics and Videos
Willowglen Marketing Graphics and Videos from Case Krawcewicz
Willowglen Marketing Graphics and Videos

When Case was hired by Willowglen in 2021, they hadn't had a graphic designer on their Marketing Team in three years. The challenge was to elevate the company's visual identity while adhering to existing brand guidelines, and then expanding on those. Case added a tertiary colour pallet, and made numerous templates for slide shows, social media, and documents.

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A hiring video made in collaboration with the company president, who wrote the script and appears in the video.
Graphics used in newsletters. (Some of the imagery was built with assets already in use by the company.)
Webinar promotional imagery for social media. (Background photos sourced from iStock.)
The banner image used for Willowglen's YouTube channel. Variations of this image are also used for various other purposes.
Intro video segment for a live demo video on one of Willowglen's products - Proxicom.
Outro video segment for a live demo video on one of Willowglen's products - Proxicom.
Holiday social media imagery.
Graphics about the OLRT project created for web (https://willowglensystems.com/solutions/scadacom/oc-transpo-ottawa-metro-rail-success-story/) and webinar use. The webpage noted was also created by Case, with copy from his former boss Miranda.(Some of the imagery was built with assets already in use by the company.)
Video title sequence for an award ceremony recording.
Generic Willowglen Systems logo video outro.
LinkedIn Banner Images, and "I Joined Willowglen" imagery for new hires to use on their social media accounts. (Some of the imagery was built with assets already in use by the company.)
Rail Systems Diagram to show the different systems that can connect to the overall Supervisory SCADA System). These three parts were used in slide shows.
Social media images promoting Willowglen as a place to work. (Some of the imagery was built with assets already in use by the company.)
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Willowglen Marketing Graphics and Videos

When Case was hired by Willowglen in 2021, they hadn't had a graphic designer on their Marketing Team in three years. The challenge was to elevate the company's visual identity while adhering to existing brand guidelines, and then expanding on those. Case added a tertiary colour pallet, and made numerous templates for slide shows, social media, and documents.

View Website
Available
Freelance, Full-time, Moonlighting
Case Krawcewicz
Graphic Design / UX / Marketing Strategist / Motion Graphics... Edmonton, Canada