The Napkin Holder - OBJECTIVE:
To design solutions for the napkin holder that will increase its value as an everyday kitchen resource, provide Sears with a unique solution that will build and increase revenue within the "upscale" home goods market (of which they currently do not compete well) and offer a product that facilitates multiple functions within social settings and within everyday dining use.
The Napkin Holder || Process Book and Video Documentation - This project implemented contextual research and strategy in order to design solutions for the napkin holder that will increase its value as an everyday kitchen resource, provide Sears with a unique solution that will build and increase revenue within the “upscale†home goods market (of which they currently do not compete well) and offer product concepts that facilitates multiple functions within social settings and within everyday dining use.
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The Napkin Holder || Theme Extraction Process
The Napkin Holder || Research
The Napkin Holder || Patterns
The Napkin Holder || Themes
Design Strategies || The Napkin Holder || Concepts
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Design Strategies - The Napkin Holder