Strategic communication proposal for positioning Amazon Kindle in Spain. The focus is in eliminating the breach between the client and the product, using a strategic alliance with Starbucks Coffee as a place where users can test the Kindle and fall in love with it. The concept of the campaign is based on the claim "Mil puertas, mil mundos, un kindle" (A thousand doors, a thousand worlds, one Kindle). In this way, the strategy consists on launching a contest along with the Starbucks activity, where people are prompted to illustrate their favorite books in the form of "Letrapuertas" (Doorletters). These "Letrapuertas" are the main graphic and the core of the campaign.
Designers: Jhonatan Medina Caguana, Carmen Virginia Grisolía and Abdulhadi Alhelal
