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United Way of Denton County Campaign
United Way of Denton County asked my ad class if we could come with a compelling campaign that would attract college students to want to volunteer more. The actual ads have an reflective surface so when you look at the ads you see yourself back in the mirror. The heart is in the general area of the person looking at the ads actual heart would be. We wanted to create something that would capture peoples eyes and really get to think about their character. How big is your heart?
