Top: Entries to business under awnings. One door for bridal, one door for tuxedos. The red door in the middle was for second floor apartments. The store connected inside.
Bottom: Curio cabinets housing bridal and special occasion jewelry, surrounded by bridal party accessories and "mother of the bride" gowns.
Top and Bottom: Different perspective views of the tuxedo side displays.
Top: Facing the Point of Sale counter in the tuxedo department.
Bottom: Facing the Point of Sale counter in the bridal department.
Top: In the appointment only area, the luxurious backroom was home to a spectacular "stage" with a three way mirror, along with a relaxing live water feature and comfortable seating for those assisting the bride with her selection.
Bottom: The large dressing rooms were designed for easy staff assistance with the designer gowns selected for viewing on the bride.
The view from the front of the bridal department entry showing a seating area for invitation selection and assistance as well as displays of the many options available for all bridal party members.
Personally designed logo utilizing stylized Ionic Corinthian style column.
Image for marketing. Photo shoot supervised and directed.
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Pure Elegance, Inc.
Owner and President of incorporated specialty retail offering a full range of upscale bridal services. The photos reflect the renovation and administration of a 3,000+ sq ft retail space with all accompanying tasks and responsibilities for marketing, vendor management, client relations, and employee supervision.
Available
Freelance, Full-time, Moonlighting
Carla Schwarz-Shutak
Creative Chaos Containment Coordinator
Charlotte, NC