Carla Carrão

// IDENTITY // Year_2006 - BRIEFING. Create a brand for kiosks that sell mid to mid/high level watches and jewellery to compete with "WATCH ME". CONCEPT. Main idea: BE WHAT YOU WANT TO BE! Starting with the main idea, the 3 words that support the brand are: - Connection - Combination - Personality The idea is to choose a watch that would adapt to different occasions (fashion, classic, sport).

// BROCHURE // Year_2006 - BRIEFING. Create a brand for kiosks that sell mid to mid/high level watches and jewellery to compete with "WATCH ME". CONCEPT. Main idea: Be who you want to be! The applications transmit the idea that there is always something that is open to interpretation. This is an invitation for the costumer to make it his/her way.

// WEBSITE // Year_2006 - BRIEFING. Create a brand for kiosks that sell mid to mid/high level watches and jewellery to compete with "WATCH ME". CONCEPT. Main idea: Be who you want to be! The applications transmit the idea that there is always something that is open to interpretation. This is an invitation for the costumer to make it his/her way.

// KIOSK // Year_2006 - BRIEFING. Create a brand for kiosks that sell mid to mid/high level watches and jewellery to compete with "WATCH ME". CONCEPT. Main idea: BE WHAT YOU WANT TO BE! Starting with the main idea, the 3 words that support the brand are: - Connection - Combination - Personality The idea is to choose a watch that would adapt to different occasions (fashion, classic, sport).