![](https://s3images.coroflot.com/user_files/individual_files/99639_g9KPtGrOcKGdeBzmbMcjMV0Ol.jpg)
// PROPOSAL FOR FITA AZUL PACKAGING // BASIC LINE // Year_2008 - BRIEFING.
- Create something that draws the consumer's attention when exposed
- Impose a new form of consumption in the market
- A clear reading of the brand and sub-brand
CONCEPT.
- Cleary evoke the concept of family, grouped in different levels:
- Basic line (Celebrations)
- Other lines: aimed at specific targets or moments of consumption
![](https://s3images.coroflot.com/user_files/individual_files/99639_gnI12dJZmLZtv_fed7qoOH8kQ.jpg)
// PROPOSAL FOR FITA AZUL PACKAGING // PREMIUM LINE // Year_2008 - BRIEFING.
- Create something that draws the consumer's attention when exposed
- Impose a new form of consumption in the market
- A clear reading of the brand and sub-brand
CONCEPT.
- Cleary evoke the concept of family, grouped in different levels:
- Basic line (Celebrations)
- Other lines: aimed at specific targets or moments of consumption
![](https://s3images.coroflot.com/user_files/individual_files/99639_6IjDaN_2S3N4DcQu2NscqHPYh.jpg)
// PROPOSAL FOR FITA AZUL PACKAGING // PASSION LINE // Year_2008 - BRIEFING.
- Create something that draws the consumer's attention when exposed
- Impose a new form of consumption in the market
- A clear reading of the brand and sub-brand
CONCEPT.
- Cleary evoke the concept of family, grouped in different levels:
- Basic line (Celebrations)
- Other lines: aimed at specific targets or moments of consumption
![](https://s3images.coroflot.com/user_files/individual_files/99639_O9NLvXY2XrLggME_3X0AtA_iV.jpg)
// PROPOSAL FOR FITA AZUL PACKAGING // OTHER LINES // Year_2008 - BRIEFING.
- Create something that draws the consumer's attention when exposed
- Impose a new form of consumption in the market
- A clear reading of the brand and sub-brand
CONCEPT.
- Cleary evoke the concept of family, grouped in different levels:
- Basic line (Celebrations)
- Other lines: aimed at specific targets or moments of consumption
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