Carla Carrão

// IDENTITY // SINTRA CULTURAL & SIGHTSEEING TOURS // Year_2004 - BRIEFING. Create a sightseeing and cultural tour around Sintra and develop a functional, efficient and original visual communication system. CONCEPT. Transmit the image of distinct tours, in which each tour is represented with its own colour. The colour selection was based on the references chosen by the city council: - YELLOW and BLUE (institutional colours of Sintra): "Centro Historico" tour - GREEN: "Serra"

// IDENTITY // SINTRA CULTURAL & SIGHTSEEING TOURS // Year_2004 - BRIEFING. Create a sightseeing and cultural tour around Sintra and develop a functional, efficient and original visual communication system. CONCEPT. Transmit the image of distinct tours, in which each tour is represented with its own colour. The colour selection was based on the references chosen by the city council: - YELLOW and BLUE (institutional colours of Sintra): "Centro Historico" tour - GREEN: "Serra"

// BROCHURE // Year_2004 - BRIEFING. Create a prestigious piece that presents the "Cultural and Sightseeing" with a detailed description about the goal of the event. CONCEPT. Since most of the information is distributed throughout the leaflets, the idea is to also create something with a more emotional character and get the reader involved with the spirit of the overall message.

// BROCHURE // Year_2004 - BRIEFING. Create a prestigious piece that presents the "Cultural and Sightseeing" with a detailed description about the goal of the event. CONCEPT. Since most of the information is distributed throughout the leaflets, the idea is to also create something with a more emotional character and get the reader involved with the spirit of the overall message.

// BROCHURE // Year_2004 - BRIEFING. Create a prestigious piece that presents the "Cultural and Sightseeing" with a detailed description about the goal of the event. CONCEPT. Since most of the information is distributed throughout the leaflets, the idea is to also create something with a more emotional character and get the reader involved with the spirit of the overall message.

// BROCHURE // Year_2004 - BRIEFING. Create a prestigious piece that presents the "Cultural and Sightseeing" with a detailed description about the goal of the event. CONCEPT. Since most of the information is distributed throughout the leaflets, the idea is to also create something with a more emotional character and get the reader involved with the spirit of the overall message.

// BROCHURE // Year_2004 - BRIEFING. Create a prestigious piece that presents the "Cultural and Sightseeing" with a detailed description about the goal of the event. CONCEPT. Since most of the information is distributed throughout the leaflets, the idea is to also create something with a more emotional character and get the reader involved with the spirit of the overall message.

// BROCHURE // Year_2004 - BRIEFING. Create a prestigious piece that presents the "Cultural and Sightseeing" with a detailed description about the goal of the event. CONCEPT. Since most of the information is distributed throughout the leaflets, the idea is to also create something with a more emotional character and get the reader involved with the spirit of the overall message.

// BROCHURE // Year_2004 - BRIEFING. Create a prestigious piece that presents the "Cultural and Sightseeing" with a detailed description about the goal of the event. CONCEPT. Since most of the information is distributed throughout the leaflets, the idea is to also create something with a more emotional character and get the reader involved with the spirit of the overall message.

// BROCHURE // Year_2004 - BRIEFING. Create a prestigious piece that presents the "Cultural and Sightseeing" with a detailed description about the goal of the event. CONCEPT. Since most of the information is distributed throughout the leaflets, the idea is to also create something with a more emotional character and get the reader involved with the spirit of the overall message.

// BROCHURE // Year_2004 - BRIEFING. Create a prestigious piece that presents the "Cultural and Sightseeing" with a detailed description about the goal of the event. CONCEPT. Since most of the information is distributed throughout the leaflets, the idea is to also create something with a more emotional character and get the reader involved with the spirit of the overall message.

// BROCHURE // Year_2004 - BRIEFING. Create a prestigious piece that presents the "Cultural and Sightseeing" with a detailed description about the goal of the event. CONCEPT. Since most of the information is distributed throughout the leaflets, the idea is to also create something with a more emotional character and get the reader involved with the spirit of the overall message.

// BROCHURE // Year_2004 - BRIEFING. Create a prestigious piece that presents the "Cultural and Sightseeing" with a detailed description about the goal of the event. CONCEPT. Since most of the information is distributed throughout the leaflets, the idea is to also create something with a more emotional character and get the reader involved with the spirit of the overall message.

// BROCHURE // Year_2004 - BRIEFING. Create a prestigious piece that presents the "Cultural and Sightseeing" with a detailed description about the goal of the event. CONCEPT. Since most of the information is distributed throughout the leaflets, the idea is to also create something with a more emotional character and get the reader involved with the spirit of the overall message.

// BROCHURE // Year_2004 - BRIEFING. Create a prestigious piece that presents the "Cultural and Sightseeing" with a detailed description about the goal of the event. CONCEPT. Since most of the information is distributed throughout the leaflets, the idea is to also create something with a more emotional character and get the reader involved with the spirit of the overall message.

// BROCHURE // Year_2004 - BRIEFING. Create a prestigious piece that presents the "Cultural and Sightseeing" with a detailed description about the goal of the event. CONCEPT. Since most of the information is distributed throughout the leaflets, the idea is to also create something with a more emotional character and get the reader involved with the spirit of the overall message.

// BROCHURE // Year_2004 - BRIEFING. Create a prestigious piece that presents the "Cultural and Sightseeing" with a detailed description about the goal of the event. CONCEPT. Since most of the information is distributed throughout the leaflets, the idea is to also create something with a more emotional character and get the reader involved with the spirit of the overall message.

// BROCHURE // Year_2004 - BRIEFING. Create a prestigious piece that presents the "Cultural and Sightseeing" with a detailed description about the goal of the event. CONCEPT. Since most of the information is distributed throughout the leaflets, the idea is to also create something with a more emotional character and get the reader involved with the spirit of the overall message.

// LEAFLETS AND NEWLETTER // Year_2004 - P1: It's a general leaflet and explains the tour 1. TOY MUSEUM: It's a detail leaflet about that specific museum in tour 1 (that's because they are in the same yellow color). NEWSLETTER: It's a monthly publication with the cultural agenda of the month.

// YELLOW TOUR LEAFLET // Year_2004 - BRIEFING. Create a general leaflet for each tour (in this case we see the leaflet for tour 1 - Yellow). CONCEPT. The "Tour" Leaflet describes a certain tour promoted by the cultural action. The idea is to turn this informative leaflet into a fun consultation item that does not become a boring one for the people who read it. To make things easier, certain subjects were highlighted.

// YELLOW TOUR LEAFLET // Year_2004 - BRIEFING. Create a general leaflet for each tour (in this case we see the leaflet for tour 1-Yellow). CONCEPT. The "Tour" Leaflet describes a certain tour promoted by the cultural action. The idea is to turn this informative leaflet into a fun consultation item that does not become a boring one for the people who read it. To make things easier, certain subjects were highlighted.

// YELLOW TOUR LEAFLET // Year_2004 - BRIEFING. Create a general leaflet for each tour (in this case we see the leaflet for tour 1-Yellow). CONCEPT. The "Tour" Leaflet describes a certain tour promoted by the cultural action. The idea is to turn this informative leaflet into a fun consultation item that does not become a boring one for the people who read it. To make things easier, certain subjects were highlighted.

// NEWSLETTER // Year_2004 - CONCEPT. Unfolding the newsletter is extremely simple and allows a quick reading through the news that marked the month. On the back there is the calendar that functions as a poster that people can fix and consult regularly, in touch with what's happening.

// NEWSLETTER // Year_2004 - CONCEPT. Unfolding the newsletter is extremely simple and allows a quick reading through the news that marked the month. On the back there is the calendar that functions as a poster that people can fix and consult regularly, in touch with what's happening.

// NEWSLETTER // Year_2004 - CONCEPT. Unfolding the newsletter is extremely simple and allows a quick reading through the news that marked the month. On the back there is the calendar that functions as a poster that people can fix and consult regularly, in touch with what's happening.

// NEWSLETTER // Year_2004 - CONCEPT. Unfolding the newsletter is extremely simple and allows a quick reading through the news that marked the month. On the back there is the calendar that functions as a poster that people can fix and consult regularly, in touch with what's happening.

// COLOUR TOYS PROMOTIONAL EVENT // PROGRAM, TICKETS AND INVITATION // Year_2004 - BRIEFING. Create a promotional event in a museum of the tour and develop all the image. CONCEPT. The event 'Colour your toys' is included on the 'Sintra Breaths Culture' cultural action, and is projected to give the museum and the whole area a more dynamic cultural life. Its aim is to get children involved in social are cultural events. This involvement becomes a direct way to promote the museum and its toys and serves as an invitation for a visit.

// COLOUR TOYS PROMOTIONAL EVENT // INVITATION // Year_2004 - BRIEFING. Create a promotional event in a museum of the tour and develop all the image. CONCEPT. The event 'Colour your toys' is included on the 'Sintra Breaths Culture' cultural action, and is projected to give the museum and the whole area a more dynamic cultural life. Its aim is to get children involved in social are cultural events. This involvement becomes a direct way to promote the museum and its toys and serves as an invitation for a visit.

// COLOUR TOYS PROMOTIONAL EVENT // INVITATION // Year_2004 - BRIEFING. Create a promotional event in a museum of the tour and develop all the image. CONCEPT. The event 'Colour your toys' is included on the 'Sintra Breaths Culture' cultural action, and is projected to give the museum and the whole area a more dynamic cultural life. Its aim is to get children involved in social are cultural events. This involvement becomes a direct way to promote the museum and its toys and serves as an invitation for a visit.

// COLOUR TOYS PROMOTIONAL EVENT // STREET BANNERS // Year_2004 - BRIEFING. Create a promotional event in a museum of the tour and develop all the image. CONCEPT. The event 'Colour your toys' is included on the 'Sintra Breaths Culture' cultural action, and is projected to give the museum and the whole area a more dynamic cultural life. Its aim is to get children involved in social are cultural events.