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MIMOSA
// PROPOSAL FOR THE REDESIGN OF MIMOSA'S YOGURTS // Year_2006 - BRIEFING.
The company want to maintain the same values:
- An authentic brand that people trust
- A simple brand that should be presented in a clear way to the costumer
- Does not intend to compete directly with Danone and other commercial brands that are positioned in a very different form.
CONCEPT.
Convey the brand's simplicity and the creaminess of the yogurts.