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GRUPO LENA
// MERCHANDISING CONTEST // GROUP WORK - 1ST PRIZE // Year_2004 - BRIEFING. Create a catalogue of items of the Lena Group in order develop 4 main sections: Clothing, Domestic, Luxury and Office.
CONCEPT. Having as a reference an image of strength and solidity that the Lena Group wants to transmit, the purpose of this project is to privilege the simplicity and to exalt the grandiosity of the brand (not in vulgar manner) with products of strong impact and differentiation.