Carla Carrão

// ARCHETIPAL BRANDING // Year_2005 - BRIEFING. lllustrate the 12 archetipals of personality more important. MyBrand (www.mybrand.pt), often uses the 12 archetypes, not only to motivate the choice for a positioning, but to help to create a clearer understanding of how the brand should behave on the market. CONCEPT. Create a simple universe of characters, which works almost as pictograms, to be easily understood.

// MARKETEER COVER // Year_2005 - The 'Anti-System' character was chosen for the cover of a marketing magazine.