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Arm & Hammer Baking Soda Interactive Ad
With very few assets my team was charged with creating an interactive advertisement to get our users engaged and educated on the many uses of Arm & Hammer Baking Soda.
The experience at once gives users a 'quiz' type of experience by allowing them to choose answers as well as an educational element where they can learn how to use baking soda in different applications.
This interactive ad was a runner-up in the 2014 Creative Media Awards – In the Online Media: Branding category in part due to it's great metrics.