Cara Albanese

First page of the interactive gift guide - Playing off of Jay-Z’s celebrity & the success of his 3 albums named “Blueprint” we created a Gift Guide for Rocawear.com that drove product and related back to the core customer. The user could select any category using the side navigation, at which time the page would ‘flip’ like a book. When the user rolled over product, line drawings would pop out to actual product, and the user could click to see details and have the option to purchase the item. image is copyrighted.

Interior Page - Playing off of Jay-Z’s celebrity & the success of his 3 albums named “Blueprint” we created a Gift Guide for Rocawear.com that drove product and related back to the core customer. The user could select any category using the side navigation, at which time the page would ‘flip’ like a book. When the user rolled over product, line drawings would pop out to actual product, and the user could click to see details and have the option to purchase the item. image is copyrighted.

Interior Page - Playing off of Jay-Z’s celebrity & the success of his 3 albums named “Blueprint” we created a Gift Guide for Rocawear.com that drove product and related back to the core customer. The user could select any category using the side navigation, at which time the page would ‘flip’ like a book. When the user rolled over product, line drawings would pop out to actual product, and the user could click to see details and have the option to purchase the item. image is copyrighted.

Product detail and option to purchase - Playing off of Jay-Z’s celebrity & the success of his 3 albums named “Blueprint” we created a Gift Guide for Rocawear.com that drove product and related back to the core customer. The user could select any category using the side navigation, at which time the page would ‘flip’ like a book. When the user rolled over product, line drawings would pop out to actual product, and the user could click to see details and have the option to purchase the item. image is copyrighted.