McCormick Full Turkey Set - For this packaging class project, I rebranded McCormick spices into a new line targeted for urban markets and specialty stores. After the spice was introduced, it was extended into a gift set. Shown is “The Perfect Turkey” gift set, which includes all the spices to make a holiday rub for your turkey, but also recipe cards to make the entire meal and a recipe card holder that displays your recipes while cooking.
McCormick Spice Box Set - For this packaging class project, I rebranded McCormick spices into a new line targeted for urban markets and specialty stores. After the spice was introduced, it was extended into a gift set. Shown is “The Perfect Turkey” gift set, which includes all the spices to make a holiday rub for your turkey, but also recipe cards to make the entire meal and a recipe card holder that displays your recipes while cooking.
Inside McCormick Spice Box Set - For this packaging class project, I rebranded McCormick spices into a new line targeted for urban markets and specialty stores. After the spice was introduced, it was extended into a gift set. Shown is “The Perfect Turkey” gift set, which includes all the spices to make a holiday rub for your turkey, but also recipe cards to make the entire meal and a recipe card holder that displays your recipes while cooking.
Pull Tab Reveals Recipes Below - For this packaging class project, I rebranded McCormick spices into a new line targeted for urban markets and specialty stores. After the spice was introduced, it was extended into a gift set. Shown is “The Perfect Turkey” gift set, which includes all the spices to make a holiday rub for your turkey, but also recipe cards to make the entire meal and a recipe card holder that displays your recipes while cooking.
Bottles Up Close W/ Recipe Card & Holder - For this packaging class project, I rebranded McCormick spices into a new line targeted for urban markets and specialty stores. After the spice was introduced, it was extended into a gift set. Shown is “The Perfect Turkey” gift set, which includes all the spices to make a holiday rub for your turkey, but also recipe cards to make the entire meal and a recipe card holder that displays your recipes while cooking.
CloseUp Spices W/ Back of Recipe Card - For this packaging class project, I rebranded McCormick spices into a new line targeted for urban markets and specialty stores. After the spice was introduced, it was extended into a gift set. Shown is “The Perfect Turkey” gift set, which includes all the spices to make a holiday rub for your turkey, but also recipe cards to make the entire meal and a recipe card holder that displays your recipes while cooking.
Full Assortment of Recipes - For this packaging class project, I rebranded McCormick spices into a new line targeted for urban markets and specialty stores. After the spice was introduced, it was extended into a gift set. Shown is “The Perfect Turkey” gift set, which includes all the spices to make a holiday rub for your turkey, but also recipe cards to make the entire meal and a recipe card holder that displays your recipes while cooking.
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McCormick Spice Rebrand