Packaging
St. James Winery Wine Label - This is a wine label for a local winery. It needed to appeal to new wine buyer that only buys what appeals to them on the shelf. Everything on the wine shelf is illustrative and organic, so I went in the opposite direction. Photography is used along with a bold san serif typeface. Since everything is in black&white, I added a bright color to the bottom and complimented it with the same color on the seal . This really gave it the pop that it was looking for.