CAMPAIGN/INTEGRATED DESIGN: Museum of Fine Arts, Boston: Boston Loves Impressionism
Boston loves Impressionism and always has. For the first time, the Museum of Fine Arts, Boston, invited the public to choose works for a special exhibition. Fans voted online for their favorite paintings from a selection of fifty works from the MFA’s Impressionist collection, with the top thirty picks earning a spot in the exhibition “Boston Loves Impressionism.”
This campaign comprised of a wide array of design collateral and management—ranging from designing the voting website graphics, promotional print and digital materials, building banners, signage, restaurant tent cards, event program, and even a custom box of Sweethearts! (Was a pretty sweet deal to put my two cents (or I should say tooth cents) in the custom art-related candy sayings, as well as coming up with the SweetArts title to boot.)
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