The advertising posters on the book shelves
The Study Zone eBooks Logo
The DVD case book covers
The book covers in situation
eBook next to the physical book
Banner poster in situation
Posters in the Study Zone
Mininet digital screen advertising
Mininet slide
Mininet slides on the screens around uni
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Ravensbourne Study Zone

At my university I won a commission to promote eBooks to students through physical and digital methods. With my colleague James Greenaway we came up with a logo, and then with the Library Services Manager, Sarah Maule, I helped plan the strategy for promotion. I designed packaging for physical representations of the eBooks, posters for the ends of the bookcases, and slides for the TV displays throughout college. The poster installations are now used as advertising/promotional space within the Study Zone.

Calum Hale
Graphic Designer London, United Kingdom