Modern smart phone interfaces and services are not accessible to late adopters, like senior citizens. Impersonal customer service, mixed with multi-featured, cluttered interfaces have a negative resonance with those from a generation where hard work, friendliness, and person-to-person interaction are critical.
Our team used an iterative process and used ethnographic research methods, including interviews, surveys, and observation, to create a product/service, an identity, and a point of sale design. We tested each iteration of our product with senior citizens, who let us get a glimpse of their view of technology and their struggles with current products and services.
Vitel is a personal, service-centered brand, with many touchpoints that help users access real Vitel employees. We created a product that used language familiar to senior citizens and giving them easy access to the features they use frequently.
