Customer Experience Design Studio Creative Manager
Responsible for developing and managing Kidde’s visual brand language and brand voice. Provided creative expertise, direction, and execution of photography, videography, and product industrial design. Led the brand guidelines execution, marketing materials development, quality control processes, and product design/usability. Led a team of designers, copywriters, industrial designers, and external design agencies. Partnered with cross-functional teams, including product management, brand marketing, sales, trade marketing, external and global partners.