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Direct Mailer Lookbook: COVER
Catalog Concept
In addition to increasing social media marketing, Revolve could succeed in standing out amongst other online retailers, like ASOS and Bluefly, by offering a direct mailer. By doing this, the catalog reaches everyone with a Revolve account or even just the select preferred customers. The catalog features the upcoming collections depicted in the company’s latest campaigns. If successful, the exclusive direct mailer catalog will be a big contender in driving traffic, and keep customers coming back to the website.
Cost Analysis
8.5inx5.5in in size, full color, 8 pages (4 cover, 4 inside), glossy cover with glossy pages, full color,100lb Gloss Book for all pages cost for 500 booklets is $600, $875 for 1000 quantity. Every Door Direct Mail — Retail® from USPS allows up to 5,000 mailpieces a day to be mailed per ZIP Code. No postage permit is required. The cost for postage is $875.00 for 5,000 pieces at $0.175 per piece.
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Direct Mailer Lookbook: PAGES 1, 2
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Direct Mailer Lookbook: PAGES 3, 4
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Direct Mailer Lookbook: PAGES 5, 6
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Direct Mailer Lookbook: BACK COVER
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