CUSTOMER PROFILE & INDUSTRY TRENDS
DIGITAL PRESENCE
FABRIC TRENDS
SILHOUETTE TRENDS
COLOR FORECAST #1: ESCAPISM
COLOR FORECAST #2: NEUTRAL GROUND
COLOR FORECAST #3: COSMIC CONCOCTION
SUMMARY: We will need textiles and technologies that compliment our lifestyle; active wear that tells us to get out and "just do it"
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Nike Fashion Forecast

Fashion Forecast
Women's Activewear 2017
A complete forecast for the Nike customer outlining mega industry trends. Collaborative project with Di Wu, Michelle Clabby and Cait Nolan

DATA VIA WGSN.COM AND NIKE.COM

*ALL PHOTOS DO NOT BELONG TO ME AND CREDIT IS GIVEN TO THE PHOTOGRAPHER WHEN KNOWN.

Cait Nolan
Marketing and Sales Manager Portland, OR