Cait Nolan

The challenge was to collaborate on a catalog for any chosen label that promotes customer engagement. This postcard lookbook features preforated edges in order for each look to break free into its own postcard. These postcards can be mailed out to loved ones to let them know what the sender will need on their next travel adventure.

The latest photo campaign from the label was full of inspiration and culture. The group wanted to translate that well-traveled feeling of awe and wonder into something tangible for highly active customers. With success, this lookbook will be a coveted item that For Love & Lemon die hards will treasure time and time again.