Cait Nolan

Merchandising Policies Price Points Bergdorf Goodman is an upscale department store with a long history of housing the most exclusive designers in the world. As a reflection, Bergdorf caters to people within the top 2% of incomes; people who are prepared to pay premium prices for the most coveted goods. Lowest Priced Item: Graphic Image, Python Luggage Tag, Plain Color $35 Highest Priced Item: Bottega Veneta, Crocodile Flap Shoulder Bag, Black $15750 Price Policy Bergdorf does not have a price matching policy. They do have periodical sales, but the majority of their consumers expect to pay top prices. Merchandise Quality Bergdorf only carries high-end designer brands that are known for impeccable design, quality, tailoring, and exclusivity. The higher prices are a direct reflection of the premium fabrics and construction that goes into each garment.

Product Exclusivity Bergdorf houses the hottest established and up and coming designers, who often have a cult following. Customers who shop at Bergdorf’s want to buy pieces that are exclusive and show an elevated style and status. Bergdorf will often purchase items from designers exclusively for their store, which helps keep the store’s merchandise fresh. Timing for Introduction of Goods Introduction of high-end designer goods coincides with the seasonal collections for fall, pre-fall, spring, and resort. At fashion week buyers get a chance to see collections, make buying appointments and secure the merchandise within a 4-8 week period. Variety & Assortment Bergdorf’s carries a wide selection of on trend and classic essential pieces for every kind of event, or day-to-day life. Sizes and colors vary.

Six month buying plan for model stock

Six month buying plan for "Shoulder Bags"

Open-to-buy calculation