The third project I'd like to share with you is equip, a package and identity project.
In this project I tackled a problem that affects many people in the Boston area: Sexually transmitted diseases.
The third project I'd like to share with you is equip, a package and identity project.
In this project I tackled a problem that affects many people in the Boston area: Sexually transmitted diseases.
In particular, I focused on the biggest killer- HIV/AIDS.
Only 21% of sexually active people in boston use condoms regularly.
(Yet terrifyingly,) 96% of HIV transmissions happen through sex or unknown.
If people stopped having unprotected sex, this would virtually wipe out HIV.
It became clear that people are uncomfortable talking about sex, let alone safe sex.
I decided to focus on Teenagers, one of the most at-risk groups.
So my design requirements:
- Foster *COMFORTABLE* and informed conversations
- Reduce the social stigma
- Educate teenagers
- Bring the resources to them.
I chose to redesign the package and delivery system for the condom, as an opportunity to reach students differentially.
I needed to make the package a conversation piece, something they would want to show off to their friends, (and not be embarrassed by.)
I needed the graphic design to strike the perfect balance between hip and authoritative.
Some graphic directions were pretty terrible. Others weren't so bad...
I took it back to my stakeholders to validate the design direction.
Here's the final design:
I integrated the QR code into the logo because, by their very nature, QR's shroud and obscure what they link to.
This is representative of the entire packaging;
discretely shrouding the condom within…
and revealing itself with flair when opened.
Here's the final design:
I integrated the QR code into the logo because, by their very nature, QR's shroud and obscure what they link to.
This is representative of the entire packaging;
discretely shrouding the condom within…
and revealing itself with flair when opened.
Here's the final design:
I integrated the QR code into the logo because, by their very nature, QR's shroud and obscure what they link to.
This is representative of the entire packaging;
discretely shrouding the condom within…
and revealing itself with flair when opened.
Here's the final design:
I integrated the QR code into the logo because, by their very nature, QR's shroud and obscure what they link to.
This is representative of the entire packaging;
discretely shrouding the condom within…
and revealing itself with flair when opened.
The copy is very clear, direct, and gives the essential information (in english and spanish)
Along the bottom are directions of how to use it, because it might be your first time.
The copy is very clear, direct, and gives the essential information (in english and spanish)
Along the bottom are directions of how to use it, because it might be your first time.
This packaging isn't just about learning, it's about making people feel more comfortable when they have a conversation with their partner.
This solution permeates into the teenagers life.
It's something that they would want to hang on to.. show their friends… talk about it
I started small-scale production to test it in the real world.
My school's health department gave me *bags* of condoms, and I fabricated 200 units, which were distributed around campus.
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Equip - Condom Packaging