consumer goods - refrigerator - design studies for vestel - client
vestel (t)
project
studies of design languages for three refrigerator families using one construction platform. much attention on consumer experience, on better storage and cleaning, new constructive elements. development of interior system and innovative features for enhanced interaction with processes of cooking and daily eating rituals: take-out trays, storage boxes as system, partly incorporated in trays, frontload or rotating crisper. integrated bottle basket and take-out trays, additional use of bottle storage above top
twin – strong but subtle formal play of concave-convex forms incorporating naturally door handles.
cube – sculptural and architectonical, elaborated but calm surface.
ginger – retro design.
my role
project leader
studio michele de lucchi 1998