This 7 month assignment via the Creative Group was in the Optum Health Segment of United Health Group. My title was Creative Project Manager, and I worked with a team including a creative director and a writer on a number of projects, some of which were done on "Miraculously Short" deadlines. Samples in this Portfolio include a naming project that resulted in the selection of the name BeWell and also logo and tag lines. The final alternatives are shown here.
The other project shown was the creation of e-newsletters that needed to be rushed out because of a looming deadline. We made it happen!
I also worked with a group VP to develop a Sharepoint site with the sole purpose of promoting the new Carrot Agency to business groups within the Optum Segment. Making it look "Creative" was indeed a challenge, and that is why I included a graphic of it's home page appearance.
