After researching mobile-friendly emails, we redesigned our email marketing pieces for events. Featuring increased font size and line spacing, shorter copy, simpler graphics, and a very large registration button, this design is ideal for viewing and using on a mobile device.
For a regularly occurring, speed-networking event, the email subject line read "You Are GONG to make leads!"
Email copy: Like a spinning class or Bikram Yoga, Leads Explosion will pump up your heart rate and capture your focus. This intense networking session places you in a small group for 2-minute introductions all around. When the gong sounds, you get a brand new audience! Not for the casual conversationalist, this targeted networking is for folks who want to watch their business leads explode.
Flier distributed to 10,000 on Chamber email list and posted on event registration website. Text and flier by Brynn Ray.
Fresh take on the standard monthly networking breakfast, this email subject line reads "Make the Most of Your Morning!"
Email copy: Some time-saving ideas just don’t work – reading in the shower, napping while driving or skipping breakfast so, like a strong cup of coffee, let us help jump start your day with a hearty breakfast and stellar networking. And don’t worry about keeping track of business cards – when you leave, we provide you with a complete list of the morning's participants, including contact information. Plus, give us your card and you could be a featured speaker at next month’s breakfast.
Flier distributed to 10,000 on Chamber email list and posted on event registration website. Text and flier by Brynn Ray.
Subject line for this quarterly Member Orientation event reads, "Big Bang for your Buck."
Email copy: We love our custom-made cabinets, custom rims and a good custom-tailored suit, so why not customize your Chamber Membership too? Learn how to get what you want and need from your member investment at the Member Orientation, and discover a world of benefits for your business.
Flier distributed to 10,000 on Chamber email list and posted on event registration website. Text and flier by Brynn Ray.
gLike
Email Marketing for Events
(2012-2013) Email marketing is a staple at The Chamber - it is the main method of communicating events and initiatives to its members. The email distribution has 10,000 voluntary subscribers, and emails direct traffic to the website.
3-5 weekly emails, in addition to the weekly e-newsletter on Tuesdays. 90% of email copy and 100% of email graphics by Brynn Ray.