Concept: packed with fresh strawberries and a flavor that's hard to contain.
Concept: 100% local. 100% fresh. 100% delicious.
Concept: It's a play on English/Spanish. "Helado" is "ice cream" in Spanish. Read quickly in English, it can sound like "Woah! That's A LOT O' strawberries!" Would want to present this concept to native Spanish speakers, as well as people who only speak English to see if the pun is understood or completely lost.
Concept: Sweet! in flavor and in awesomeness.
Concept: Basic store signage - the proportion, simplicity and bright colors are appealing
Concept: Hanging 3-D store display. The circular sign is a tub of Creamy Creations ice cream, and a strawberry hangs in the middle. It is a 3-D representation of the strawberry-stuffed ice cream container.
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EXAMPLE: H-E-B Poteet Strawberry Ice Cream (not actual work for H-E-B)
Brynn Ray
Communications Design Specialist San Antonio, TX