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Accepted Student Weekend Custom Posters, 2017
For the 2017 Accepted Student Weekend at Houghton College, custom posters were created for each student registered to attend, with a memorable quote or phrase from their own application essay. These posters were hung throughout the campus center and visiting accepted students were encouraged to find their poster—with their own words on it, and take it home with them. Clear tubes were provided so students could take these home without being crushed among the myriad of other informational papers they received. This was a nice, unexpected touch that made a big impact on these students, while keeping in line with the conversational, hand-touched quality of the "You Will" campaign.
