My package design experience includes design management, creative direction, idea generation and overall championing of new package design solutions, some of which are pictured here. Creative direction and idea generation capabilities include my ability to research and analyze consumer lifestyle, design and marketplace trends as well as production techniques, in order to develop a visual identity through innovative use of material, color, graphics, layout, imagery and finish that connects with a target customer or demographic. Design management and project championing capabilities include my ability to develop creative briefs and strategy documentation, foster an open exchange of ideas, input and communication between design and all other project stakeholder (sales, marketing, production, etc.), as well as being able to win the overall support of the team and all other corporate levels needed for the implementation of an effective and innovative solution on time and on budget.
