![](https://s3images.coroflot.com/user_files/individual_files/741096_dgqgiknlflopaqr8258esxbqr.jpg)
Fitnessguru's new whole food product line required a uniform, clean and distinctive visual identity that would differentiate it from the rest of the main supplements in their product lineup.
![](https://s3images.coroflot.com/user_files/individual_files/741096_54e0_nzdv3jdyki8blxzxoefg.jpg)
The complete black background created the main visual break from the rest of the product lineup but also keeping a simple style.
![](https://s3images.coroflot.com/user_files/individual_files/741096_nselqpnvl0gagklxa888kjlxt.jpg)
Simple design elements, such as light patterns of the main ingredients were used to create a natural & organic feel of the product.
![](https://s3images.coroflot.com/user_files/individual_files/741096_cvpewomts7_xffxpkby2l7chk.jpg)
Each product name and the Fitnessguru logo was highlighted with a warm color tone.
![](https://s3images.coroflot.com/user_files/individual_files/741096_ntbjxnl_uywwokjvwlvuyqhbe.jpg)
![](https://s3images.coroflot.com/user_files/individual_files/741096_irpzfoq5urz2bnnrsmhlnbnsu.jpg)
The complete lineup showcases a unique identity true to the brand's core values.
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